Economy Events Local 2025-11-17T19:45:48+00:00

Argentina: Banks and Digital Wallets Launch Discount Campaign Amid Fare Hikes

In Argentina, bus fares have increased, but banks and digital wallets are offering discounts of up to 100% on SUBE card top-ups to soften the blow to citizens' budgets.


Argentina: Banks and Digital Wallets Launch Discount Campaign Amid Fare Hikes

In November, the fare for national jurisdiction buses (those that cross General Paz Avenue or the Riachuelo) has risen again, straining household budgets. However, in parallel, digital wallets and banks have launched aggressive discount campaigns to alleviate the impact. According to a report by iProUP, as learned by Noticias Argentina, these are the most relevant promotions in effect until the end of the month. Investment of USD 800,000: A 'Chinese giant' in a city in Buenos Aires province is causing fears of 'unfair competition'. BUEPP: 50% discount on SUBE top-ups. The Banco City wallet launched one of the most direct benefits for daily commuters: a 50% discount on SUBE card top-ups. Reimbursement cap: ARS 2,000. Valid until: 11/30/2025. Mercado Pago: 90% discount when paying with QR. The most used fintech is also joining the monthly promotions: a 90% discount. Reimbursement cap: ARS 10,000. Valid until: 11/30/2025. How to apply: This is for QR code payments made through the app, which is useful for topping up SUBE at kiosks or stations that accept this payment method. Naranja X: 100% cashback when paying with a mobile phone. The Naranja X wallet launched the most impactful benefit, allowing users to cover the total cost of their trip: 100% cashback when paying with NFC (tapping the phone on compatible terminals). Monthly cashback cap: ARS 20,000. It also offers 75% cashback when paying with a Visa Debit or Credit card, maintaining the same cap of ARS 20,000.